An increasing amount of ‘non-media’ businesses are becoming more self-sufficient on the media frontier. First, we saw this trend happen with computers. Companies that had one or two computers would outsource their maintenance and repair jobs to outside contractors, but gradually IT departments started springing up in every business.
Now many of the companies of varying sizes have their own in-house team to produce video content for a variety of purposes. These videos can range from marketing, training, corporate communications, to full on advertising, depending on the company. According to Forest Bronzan at Video Aptitude, “Zappos (an online shoe retailer) is a great example of a company needing tens of thousands of product videos and taking the plunge to fulfill this on their own.”(http://bit.ly/1hbO7zY) And in an article written for the Style section of The Washington Post, Paul Farhi stated, “Dozens of companies, including Boeing, General Electric, Pepsi, American Express and Verizon Wireless, are becoming their own publishers, creating and distributing “content” — articles, videos, photos — that would be right at home in a traditional newspaper, magazine or TV program.” (http://wapo.st/1bMNLPv)
This trend greatly affects the post-production industry and knowing a bit more about it can help those businesses modify their marketing strategy.
Companies are more media-centric now
If the Internet has taught us anything, it’s that everyone is watching. Any marketing person worth their salt takes advantage of that. All companies need to have a media presence to control the message about them that is bound to be out there.
Because they can
Video production equipment is cheaper and more people know how to use it, companies can hire folks for a variety of tasks including a little video filming and editing on the side. Some companies have […]